Political branding
Political Branding
Using a crest for political branding means displaying inherited authority as a visual or rhetorical signal to manufacture legitimacy, support, or compliance without fulfilling the responsibilities the crest carries.
Under Ayaawx, a crest is not a campaign tool. It is not a slogan, emblem, or aesthetic used to persuade.
A violation occurs when a crest is used to:
- Signal authority in political processes without House mandate.
- Lend legitimacy to platforms, policies, or candidates without lawful consent.
- Shield political decisions from scrutiny by invoking lineage or symbolism.
- Replace witness-based authority with image, messaging, or repetition.
- Separate public display of the crest from actual duties of care and accountability.
Political branding substitutes appearance for responsibility.
Lawful use requires that:
- Authority be exercised through recognized process, not imagery.
- Decisions be accountable to House, clan, and witnesses.
- Crests appear only where responsibility is actively carried.
- Political action remain subordinate to Ayaawx, not above it.
When crests are used as political branding:
- Authority is misrepresented.
- Public trust is distorted.
- Lawful accountability is weakened.
- The crest’s legal meaning is diminished.
Ayaawx principle: Authority is proven by conduct, not display.